The Madding Crowd Essay Example for Free

The Madding Crowd Essay Far From the Madding Crowd was written by Thomas Hardy in 1874. It was his fourth novel and first appeared as a monthly serial in Cornhill magazine. It received critical reviews but mostly positive notes too. Hardy continued to add to his texts extensively and made further changes for the 1901 edition. Hardy stresses in his text the happiness of the time period in which the story was set. He did this in order to gain the audiences interests and to make sure the story line held a permanent place in the monthly magazine. He achieved this by using the audiences imagination to such an extent as they were to imagine a life in the country side, which was regarded peaceful and tranquil. His targeted audience were people living in cities who wanted to hear about the rural paradise that he so successfully describes. Whilst Hardys Dorset was only partially reality and partially fictional, it was still the life of the 17th century which he displayed in his novel. In some way, hardy makes the reader oblivious to the reality of life in the country in that period of time, which was in fact a time of hardship, starvation and squallier conditions. The Story is based mainly around the timid and unstable love shared between the two main characters Gabrielle Oak and Bathsheba Everdene. It is love at first sight for Gabriel from the very first moment he sets eyes on this dark haired beauty sat stationary on a mound of goods. Although clearly taken aback by her clear display of vanity as she, seemingly for no understandable reason, took a looking glass to survey herself attentively, he looks back on the experience fondly, which just proves how enthralled he is by her. I find this unique quality Bathsheba posses extraordinary; she seems to have Gabriel enticed even before being properly acquainted with him. Bathshebas vain, independent and certainly wild personality is very eccentric and unusual for that time period. Also considering her ranking in social status is at first not very high but yet she accomplishes to not only mix with higher status members but also tease and be rather cheeky towards them too. She was quoted wild before she was rich! This just confirms how much of a misfit she is for that era. Hardy sets it like a mad game of cat and mouse between them, where Gabriel is persistently jumping through hoops and bending over backwards to satisfy Bathsheba, and sticks by her and stays loyal to her by everything they go through. She dangles herself in front of him at every opportunity, showing herself off as his prize, but however hard Gabriel works he never seems to get any closer to his most desired possession; Bathsheba. The audience is made to travel alongside Gabrielle and Bathshebas journey of love which suffers tremendous ups and downs and misconceptions. Hardy makes clear at the beginning of their relationship who is superior and most dominant. Bathshebas first encounter with Gabriel is very brief but momentous. When Gabriel generously steps in to pay the twopence toll that Bathsheba so stubbornly refuses to part with, he receives in return no more than a backward glance. she carelessly glanced over him, and told her man to drive on. How she passes without showing the slightest bit of gratitude makes it seem like such acts are standard procedure and nothing deviant to Bathsheba. Having set out to satisfy her and possibly earn a fragment of compassion, Gabriel actually achieves the reverse and irritates her if anything. By paying her toll he had taken away the point Bathsheba had been fighting for and given in to the miser. The way she glanced over Gabriel not stared or gawped over him gives a sense of flirtatiousness which is very alluring. Also how she looked over him illustrates control and power. A few nights later Gabriel is encapsulated by an unexpected performance in which he witnesses secretly in his hut. It is evident that the instant he catches Bathsheba riding hard, in the manner hardly expected of a woman, whilst avoiding the low hanging branches and in the very revealing position she rides in, that his self control shatters to the point that he falls for the books heroine. Soon after, when Gabriel naively admits to having witnessed this incident, Bathsheba shows to be exceedingly irritated and fractious, but presumably above all embarrassed. Just to think that Gabriel would be awoken a few nights to come by the succulent lips of Bathsheba, not in the way that he so longingly yearned for, but in the course of saving him from the jaws of death. For that era it would have been a great act to have carried out, as their accustomed ways then where that men tended for everything and women played no major role. Even in this day it would be seen as a grand undertaking, for we seldom hear about female saviours, normally they are all heroes (MEN). Gabriel achieves to wind up Bathsheba once again as a result of his juvenile behaviour. Just as they finally manage to accept a slight level of intimacy with each other, Gabriel, being his usual untactful self, succeeds into stepping straight into the next puddle of misfortune. Instead of holding her hand when she permits him to, he held it but an instant before returning to her. This shows how shy any timid Gabriel is in the presence of Bathsheba. On the other hand reveals how playful and cheeky Bathsheba likes to be. I think that although the whole time Gabriel has been fighting and waiting for the time that he can share intimate moments with her, now it is actually here and his chance lies in front of him, he doesnt know how to act and suddenly turns shy and becomes slightly reserved. In the Victorian days, such behaviour would not be expectable, for a woman (especially not of her social class) to be cheeky and play games with a man. As then women were to respect men and do as they were told. Whereas nowadays we are much more open about things like this and would not be atypical behaviour at all but just ordinary flirtatiousness between two people.

Analysis of the Business Cycle in the Economy

Analysis of the Business Cycle in the Economy One of the most difficult subjects in economics in the business cycle or the pattern of contraction and expansion seen in the overall economy, this is a major factor that will effect the profit and sales performance of all companies to an extent. On average business productivity in EC has expanded at a rate of 3% per year in terms of real Gross Domestic Product (GDP). During an expansion in the business cycle, the real GDP can increase to a rate of 5-6% or even more and during a recession it can decline for an extended period. During the years the economy is growing – output, income, and employment are increasing. In other words, the trend in business and general economic activity is upward. But there are fluctuations around what we might call the ‘growth-path’ line. We have terms for the periods when business activity have temporarily pulls us below our upward growth-path, and others for periods when business activity moves with, or in excess of, our normal growth –path. We call the former recessions or depression and the latter expansions or booms. During the boom period employment level is up as are expectations, sales and profits and imports. During this period high risk investments will be undertaken and may inefficient firms will be able to operate, as margins are high. This will subsequently lead to shortage of resources (supply-side effects), this occurs at the highest point. In figures 1.1 the coloured line represents the long-term ‘growth-path’ around which the economic activity fluctuates, moving in some consistent pattern from expansion to recession and back again. This was one of the reasons why UK did not join the Single Currency, as to ensure EMU succeeds in the long-term; all participating member states must operate at the same stage of the business cycle. The Phillips curve illustrates the short-term trade off between inflation and unemployment. The trade of between unemployment and inflation is temporary as government microeconomic policies can in the short-term exploit a trade-off between them using various policy instruments, such as public spending and taxation. Therefore, the government can influence the combination of inflation and unemployment the economy experiences. Therefore, the Phillips curve is critical in the understanding of the business cycle, via measurements such as rate of unemployment or the production of goods and services. When real GDP grows rapidly, business is good. During such periods of economic expansions, businesses will have excess demand and profits are growing. However, when real GDP is declining during a recession, demand is slow and most companies record declining sales and profits. The term business cycle is somewhat misleading, as it would suggest that the fluctuations within the economy follows a regular and predictable pattern. However, fluctuations are not at all regular and very difficult to forecast. If we examine the real GDP within the UK between 1971 and 2004 and define a recession as occurring when GDP declines for two or more successive quarters, then we would see that the UK economy has experienced four recessions since 1971. Recessions can occur quite close together as in the 70’s, but sometime the economy can go one for many years with a recession, as is the case in UK, where we have not suffered a recession since 1991. Real GDP is the most commonly used measure for monitoring changes within a countries economy, as it provides a broad measurement of economic activity. â€Å"Real GDP measures the value of all final goods and services produced within a given period of time.†[1] Changes in the economy’s output of goods and services are strongly correlated with changes in the economy’s utilisation of its labour force. Therefore, when real GDP decreases the rate of unemployment increases. This is not every uncommon as companies will decide to make a smaller quantity of goods, and make redundancies, and this in turn will raise the level of unemployment in the economy. There are two main classes of factors that offer an explanation on business cycles. The first are internal and those occur from actual changes within the economy, for example, changes in stocks. The second is external, and there are factors outside the control of the economy, for example, rise in oil prices, conflict in Iraq etc. Examples of explanations are: Fluctuations in the money supply – when money supply increase at a faster rate then GDP the rate of interest is low and spending increases. Therefore the economy goes into a boom. The increase in demand subsequently results in both firms and individuals wanting more money and therefore, interest rates rise and this reduces investment and consumptions and the economy goes into a recession. This is a Monetarists explanation for business cycles. Stop-go cycles/Political cycles – Government stimulate growth and employment in the economy and this in turn increase demand. This reflationary action results in expansion in the economy and then the government may be concern about inflationary pressures and as a result adopt a deflationary policies, like increase in taxation. This will lead the economy back into a recession. Keynesian cycles – A rise in exports will raise national income by a multiple amount. This will cause investment to increase and subsequently generate more national income. This will reach a point when the economy will experience supply-side shortages like labour and this in turn will mean income grows more slowly then investment will decrease (leading to a recession). Demand and supply-side shocks – caused by unforeseen shocks such as the global financial crisis in 1997 resulting in decreased demand for goods and services across the globe. Real Business Cycle Theory – â€Å"explains cyclical shocks in terms of spurts and starts in technological advance.†[2]Innovations in technologies like MP3, MP4 players, HD Digital Televisions, etc causes an increase in productivity and subsequently higher real wages and more willingness to participate in the labour market. Seasonal work patterns within the leisure and tourism industry is a prime example of cycles that are generated by rational economic agents, hence, the term ‘real’ factors. Other examples or real factors affecting the real business cycle would be bad weather, increase regulation for CO2 emissions, terms of trade, energy prices and oil price fluctuations. Those factors do not require money supply and Keynesian cycles (amongst others discussed earlier) to explain the existences of why business cycles exist. Demand and supply shocks as discussed above and natural disasters like the Tsunami also can have comparable effects to the technology s hocks analysed in real business cycle theory. Real Business Cycle Theory (RBC) The notion of Real Business Cycle (RBC) evolves from a macroeconomic viewpoint that attributes the fluctuations in terms of economic recessions and booms to productivity (GDP) that is as a direct result of random occurrences across the global. This school of thought argues against any form of government intervention via the use of monetary or fiscal policy instruments such as money supply, taxation, government spending etc, to bring the economy out of a recession or control an economy during a period of rapid growth in a boom. The RBC believes the level of GDP will maximise utility at any one time. RBC models are seen as an extension of a neoclassical growth model Therefore, RBC theorists believe that the business cycle is ‘real’ and not a result of market failures, but a reflection of efficient works of the economy. Various criticisms of real business cycle theory has come to light in recent times and also as a result of the research conducted by Kydland and Prescott (Econometrica 1982), who modelled economic variability as â€Å"real† business cycles with efficient markets. This study failed to recognise the impact of any government intervention via monetary policy upon the business cycle, underestimates the existence of market inefficiencies and the role of unemployment (as discussed via the Phillips Curve). Therefore, it is clear that the economic debate on whether business cycles are ‘real’ or a function of cyclical movements is still very much alive. Importance of Business Cycle within EMU The important role of business cycle can be illustrated by the example of the Euro. The introduction of economic and monetary union across 11 of the 15 member states of the European Union is an interesting economic experiment. It has been driven by a political aspiration to create a unified trading block to rival any other trading block in the world. To ensure EMU succeeds in the long-term all participating member states must operate at the same stage of the economic cycle. Reaching that stage will represent the greatest threat to EMU. A very rough way to assess the similarity of the business cycle is to look at the correlation coefficient for annual changes in Gross Domestic Products (GDP) for pairs of countries. Using data from OECD for the period 1971-2000 for Austria, France, Germany, Italy, Belgium, Netherlands, Spain, Finland, Luxembourg, Portugal and Ireland, it appears that only France, Germany, Spain, Netherlands, Austria, Belgium, Portugal and Italy with correlation ranging between 0.83 (France/Belgium) to 0.47 (Italy/Spain) have similarity in business cycle. The Finland business cycle is closest to France (0.49), Belgium (0.43) and Spain (o.41), but distant from Germany (0.005) and Netherlands (0.19). In this sample, the country that is indeed not well integrated into a common European business cycle is Ireland. The Irish economy is closest to that of Netherlands (0.32), Finland (0.32) and most distant from Italy (-0.02). The Irish business cycle has a negative relationship to that of the Italian. This suggests that when Italy is experiencing a boom Ireland will be in a recession or steady economic growth. The Irish economy is the acid test of whether or not the Euro works. Most members are coming out of a recession whereas Ireland is in a state of boom. Aust. Fra. Ger Italy Nether Spain Ire Bel. Fin Lux. Port. Aust. 1 Fra. 0.71 1 Ger 0.65 0.61 1 Italy 0.57 0.71 0.57 1 Nether 0.63 0.63 0.71 0.54 1 Spain 0.67 0.74 0.47 0.46 0.61 1 Ire 0.12 0.21 0.14 -0.02 0.32 0.28 1 Bel 0.67 0.83 0.63 0.75 0.68 0.74 0.23 1 Fin 0.26 0.49 0.00 0.39 0.19 0.41 0.32 0.43 1 Lux 0.30 0.34 0.41 0.31 0.49 0.40 0.13 0.42 0.12 1 Port 0.74 0.82 0.63 0.69 0.51 0.67 0.17 0.73 0.37 0.34 1 Source: OECD Economic Outlook December 1998 July 1991, Own calculation of correlation matrix The subject of business cycle and real business cycle still has many questions to answer; the primary is what is the principal source of cyclical movements in GDP of an economy? Are the fluctuations in GDP caused by technology or are the movements in GDP due to government interventions via monetary and fiscal policy implementations? Those are critical questions, and the answers to which would serve as a great benefit to both firms and governments. It would provide firms at a microeconomic level a greater ability to accurately forecast business cycles and hence, consolidate there profits, and government in estimating the resulting welfare costs of a shift in macroeconomic policy like increase public spending, lower taxation, lower interest rates etc. In my opinion the dominant view of a business cycle is still one that is caused by a change in monetary policy and not just as a result of ‘real’ factors like technological innovation or political events like war or trade disputes. We believe that those real events do play some part in the fluctuations around the business cycle but business cycles are still primarily caused as a result of fluctuations in economic activity such as employment and production as measured by GDP. OECD Economic Outlook December 1998 July 1991 Mankiw, N.G. and Taylor, M.P. (2006) Economics, Thomson Learning McAleese, D., (2004) Economics for Business Third Edition, FT Prentice Hall Grant, S.J., (2000) Stanlake’s Introductory Economics 7th Edition, Longman Stanlake G.F, (2000) Macroeconomics: An Introduction, Longman Group UK Greenaway, David; Shaw, G.K., Macroeconomics Theory and Policy in the UK Second Edition (1991), Basil Blackwell. Dornbusch, Rudiger; Fischer, Stanley, Macroeconomics Fifth Edition (1990) McGraw-Hill International Editions Footnotes [1] Gregory, M. and Taylor, M.P. (2006) [2] McAleese, D. (2004)

Daisy Buchanans Role in The Great Gatsby by F. Scott Fitzgerald :: The Great Gatsby

In one of the greatest works of the Twentieth Century, The Great Gatsby by F.Scott Fitzgerald, there are many dynamic and round characters which greatly add to the story's theme. One character, Daisy Fay Buchannon, is made essential by way of her relation to the theme. An integral part of the plot, Daisy conveys the meaning of the novel, with her multi-dimensional personality and her relation to the conflicts. Daisy Buchannon is a round and dynamic character with many different sides to her personality. Early on in the book, she is portrayed as sweet and innocent. Her white and seemingly floating dress appeals to Nick in this way. She grew up as "the most popular of all the young girls in Louisville." Even then she dressed in white. Daisy also keeps her daughter around as a show toy. Whenever company comes over, she beckons for the little girl to come and put on a little act for everyone. This is symbolic of Daisy’s life; she is kept in the closet until it's time to show off for company, then she becomes radiant and personable. When everyone has gone, she is a bored housewife, of no importance to the world wondering aloud what she is going to do with the rest of her life. She appears to be bored yet innocent and harmless. Yet her innocence is false. Simply a materialistic young girl and has little mind of her own is underneath all of that covering. Daisy rediscovers her love with Gatsby because of his nice shirts and large house. Daisy has been well trained in a rich family. She has grown up with only the finest material goods. When Gatsby failed to contact her, she went off and married another man, without evening having heard a word from Gatsby. All of these many and round characteristics add complications to the plot and dimension to the meaning she adds to the book. The afore mentioned characteristics also help to create some of the main conflicts. Daisy was involved in the conflict between her and Tom. Tom had a mistress and Daisy was upset by it. Another conflict is her love affair with Gatsby. Her apparent sweetness and innocence allow Gatsby to fall in love with her. But her impatience and ignorance of true love or the meaning of truth or compassion allow her to flawlessly marry Tom, without a sober thought of Gatsby.

Feenbergs Beliefs Of Technology :: essays research papers

Feenberg believes his Critical Theory of Technology to be the most useful and accurate of his three theories on technology. His critical theory of technology is said to be a combination of the best points of both the substantive and instrumental theories of technology while simultaneously allowing for technological progress. For the purpose of this paper, I will go into depth on Feenberg’s critical theory of technology; however, in order to understand this theory, we must briefly examine his two other theories of technology, which are the substantive, and the instrumental theories of technology. Feenberg has three views of technology. They are the instrumental theory, the substantive theory, and the critical theories of technology. The instrumental theory is "the dominant view of modern governments and the policy sciences on which they rely." (Feenberg P. 5) It views technology as inferior to certain values in other societies. The substantive theory "argues that technology constitutes a new type of cultural system that restructures the entire social world as an object of control." (Feenberg p. 7) This substantive theory forces technology on societies typical customs and ideas. The third view on technology is what Feenberg believes to be the most useful and accurate. This would be his critical theory of technology, which is said to be a combination of the best points of both the substantive and instrumental theories of technology while allowing for technological progress as well. The substantive theory of technology argues that the effect technology has on society is more damaging then the visible effects of the technologies themselves. Jacques Ellul and Martin Heidegger believe that technology establishes a new way of living that rebuilds society as something that they cannot control themselves. An example would be to compare fast food to a home cooked meal. Though some argue that fast food is an amazing technology in itself by allowing one to receive hot food in a few minutes notice, others will argue differently. Some see it as a replacement of the home cooked meal that brings families together every evening for dinner. This is the time for families to share and communicate their thoughts, feelings and ideas with one another. Everyone is able to catch up with each other despite the craziness in one's own life. The convenience and technology of fast food takes something away from families and the one chance a day that they might not otherwise receive to talk to one another.

A Comparison of Perfection in Beowulf and Sir Gawain and the Green Knig

Perfection in Beowulf and Sir Gawain and the Green Knight The heroes of both Beowulf and Sir Gawain and the Green Knight are fighters. However, the traits they have in common are far less numerous than those that set them apart. As each of the two is dubbed perfect by his contemporaries, it should be possible to draw the picture of both the model warrior and the paragon knight by comparing Beowulf and Gawain. The first question to arise is that of leadership. In Beowulf, the hero is referred to as "prince"*, the "helmet-of-Weders"**, or "master-friend"***. This is not without reason: in the times of the epic, might did literally make right. Therefore, he who was to be an accomplished warrior had to display a leader s qualities as well as combat prowess. As for the knights, they had their appointed ruler, king Arthur, and none thought of challenging him. Neither did any of the knights distinguish himself as a general; all their exploits were done single-handedly. Now, let us focus on combat. Beowulf fights a great many battles during his life, and while some of these are only briefly mentioned (the famous sea-monsters, for instance), the really titanic ones are described fully and with abundance of detail. The clash between the Geats and Grendel may serve as an example here: " Now many an earl of Beowulf brandished blade ancestral, ( ) The outlaw dire Took mortal hurt "* And so it continues for fifty-one verses. And this is but one of the heroe s armed encounters! Clearly, one has to fight much to be a great warrior The matter is quite different when it comes to knights. While Gawain's skill with sword and lance is highly praised throughout the poem, his battles are only hinted at as... ...e himself notices, "nothing is said of Beowulf's wife in the poem, but Bugge surmises that Beowulf finally accepted Hygd's offer of kingdom and hoard, and, as was usual, took her into the bargain"*** - which reflects the lack of concern a true warrior should show when dealing with women. There is, however, a trait common to the warrior and the knight: the two have a set of rules they should obey. And though the regulations that force Beowulf to come to Hrothgar's help are not nearly as neatly organised as Gawain's chivalric code embodied in the "pentangle"****, the idea of being compelled to act in a way dictated by generally accepted rules appears in both poems. We have thereby drawn the pictures of the ideal men of two different ages, and proved in the process how much the notion of perfection has changed from Beowulf to Sir Gawain and the Green Knight.

How P&G Brought the Diaper Revolution to China Essay

When Procter & Gamble set out to sell Pampers in China more than a decade ago, it faced a daunting marketing challenge: P&G didn’t just have to persuade parents that its diapers were the best. It had to persuade many of them that they needed diapers at all. The disposable diaper — a throwaway commodity in the West — just wasn’t part of the cultural norm in the Chinese nursery. Babies wore cloth diapers, or in many cases, no diaper at all. And that, says Bruce Brown, who’s in charge of P&G’s $2 billion R&D budget, is why China presented — and still presents — such a huge opportunity. Today, after years of exhaustive research and plenty of missteps, Pampers is the No. 1-selling diaper in China and the company, in many ways, is just getting started there. The diaper market in China is booming. It stands at $1. 4 billion — roughly a quarter the size of the U. S. market — and is projected to grow 40 percent over the next few years, according to research firm Datamonitor. P&G’s success in China has helped CEO Bob McDonald set some bold goals. Last October, he laid out a plan to add one billion customers over the next five years by promoting P&G brands throughout some of the poorest corners of the world. How will P&G go about doing that? To get a sense, just look at the way it cracked — and to a large degree created — the market for disposable diapers in China. Learning From Failure When P&G first launched Pampers in China in 1998, the effort flopped. Instead of developing a unique product for the market, P&G made a lower-quality version of U. S. and European diapers, wrongly assuming that parents would buy them if they were cheap enough. â€Å"It just didn’t work,† Brown says. Chinese split-pants, or kaidangku. Photo by The Wu’s Photo Land on Flickr It didn’t help that Chinese families had always gotten along just fine without disposable diapers. There, potty training often begins as early as six months, and children wear what’s called kaidangku — colorful open-crotch pants that let them squat and relieve themselves in open areas. Pampers’ pitch wasn’t compelling people to try something new — and neither was the product itself. â€Å"We scrimped on the softness in the earlier versions,† says Kelly Anchrum, director of global baby care, external relations, and sustainability. â€Å"It had a more plasticky feel. It took us awhile to figure out that softness was just as important to moms in a developing market. † P&G had tried a similarly watered-down approach earlier in the decade, when it launched laundry and hair-care brands in several emerging markets. Those products also failed, Brown says. After these experiences, the company in 2001 came up with a new approach to product development: â€Å"Delight, don’t dilute. † In other words, the diaper needed to be cheap, but it also had to do what other cheap diapers didn’t — keep a baby dry for 10 hours and be as comfortable as cloth. So P&G added softness, dialed down the plastic feel, and increased the absorption capability of the diaper. To bring down the cost, the company developed more efficient technology platforms and moved manufacturing operations to China to eliminate shipping costs. The revamped diaper, Pampers Cloth Like & Dry, hit retail shelves in China’s largest cities in 2006, selling for the equivalent of 10 cents in local currency, less than half the cost of a Pampers diaper in the United States. The Universal Pitch P&G had the right diaper and the right price point. Now it faced the bigger challenge. â€Å"You have to convince someone that they need this thing,† says Ali Dibadj, an analyst who covers P&G at Sanford C. Bernstein & Co. For Frances Roberts, global brand franchise leader for Pampers, every trip to China was (and still is) an opportunity to learn more about Chinese nursery habits. It’s part of the P&G ethos that brand leaders visit consumers in their own homes — something Roberts has done in dozens of countries, including Germany, Russia, and Jakarta. The goal is to uncover the nuances of each market, and early on in its diaper research P&G discovered a universal need. â€Å"Moms say the same things over and over,† Roberts says. Their cry: We want more sleep. With the help of the Beijing Children’s Hospital’s Sleep Research Center, P&G researchers conducted two exhaustive studies between 2005 and 2006, involving 6,800 home visits, and more than 1,000 babies throughout eight cities in China. Instead of cloth, the research subjects were tucked into bed with Pampers. The results: P&G reported that the babies who wore the disposables fell asleep 30 percent faster and slept an extra 30 minutes every night. The study even linked the extra sleep to improved cognitive development, a compelling point in a society obsessed with academic achievement. P&G then put its marketing machine into motion. Pampers launched the â€Å"Golden Sleep† campaign in 2007, which included mass carnivals and in-store campaigns in China’s biggest urban areas. A viral campaign on the Pampers Chinese web site asked parents to upload photos of their sleeping babies to drive home the study’s sleep message. The response was impressive: 200,000 photos, which P&G used to create a 660-square-meter photomontage at a retail store in Shanghai. The ad campaign boasted â€Å"scientific† results, such as â€Å"Baby Sleeps with 50% Less Disruption† and â€Å"Baby Falls Asleep 30% Faster. No diaper brand, not even rival Kimberly-Clark, maker of Huggies, has come close to spending as much on advertising in China, according to CTR Market Research, the China-based division of American media researcher TNS Media Intelligence. Since 2006, Pampers’ measured media spend topped 3. 2 billion yuan, or about $476 million — more than three times as much as any other brand. In 2009 alone, P&G spent $69 million, compared to Kimberly-Clark’s $12 million spend for Huggies. Ruling the Nursery — in China and Around the World Today, Pampers is the top-selling brand in China, a country where about a decade ago the disposable diaper category hardly existed. P&G does not release sales figures for specific countries, but Datamonitor estimates that the company has captured more than 30 percent of the $1. 4 billion market. Karl Gerth, an Oxford professor who researches the spread of consumerism in China, says P&G’s marketing campaigns strike the right tone. â€Å"You don’t want to come off as paternalistic,† says Gerth, who wrote the book â€Å"China Made: Consumer Culture and the Creation of the Nation. â€Å"The idea that Pampers brings a scientific backing and gives children an edge in their environment — that’s a brilliant way to stand out from the competition. † You could argue that it’s easy being No. 1 when the market is still small. But P&G still has a lot of work to do. The company faces challenges from private-label and domestic brands, including the No. 2 market leader, Hengan International Group, which has steadily grown its market share to 20 percent. Local brands, meantime, are catching up with better products, marketing, and distribution. Chinese consumers are going to want to root for the home team,† Gerth says. And there’s still the challenge of making disposables a habit. On average, diaper use still amounts to less than one a day. â€Å"We’ve only just begun to scratch the surface [in China],† Dimitri Panayotopoulos, vice chairman of global household care, told investors in a 2008 analyst meeting. There’s even bigger potential in India, where the birth rate is almost double that of China but the diaper market remains tiny at about $43. 4 million. (Pampers is the top-selling brand there, too. So now, P&G plans to take the sleep argument throughout rural and poor areas in India and elsewhere. The company also makes its case by positioning itself as a baby-care educator. Pampers sponsors healthcare-outreach programs such as a rural immunization program in China and mobile medical-care vans in Pakistan and Morocco. In India, there’s a door-to-door program that offers baby-care tips and diaper samples for moms. Of course, P&G tweaks the sales pitch to fit different markets; that’s what the company is known for. In India, for instance, the convenience of disposable diapers doesn’t resonate with parents. The company’s consumer research found that many Indian mothers think that only lazy moms put their babies in disposable diapers that last a full night. As Pampers brand manager Vidya Ramachandran reported in an internal video shown to employees, â€Å"We really had to change that mindset and educate [mothers] that using a diaper is not about convenience for you — it’s about your baby’s development. †

Critical thinking and computer logic Essay

The goal of this paper is to identify the strengths and weaknesses that I possess and how they relate to my home life, work environment, and learning team at school. I also will layout a plan of action to address the correction of my weaknesses. Becoming aware of some of my weaknesses will be the first step to lead to self improvement. My ability to multitask is probably one of my best qualities as a worker. Being a member of a support team, the ability to multitask is essential. We are very busy department addressing customers with immediate demands. The ability to prioritize and multitask enables these tasks to be accomplished efficiently and successfully. Home life has many tasks; taking care of the dogs, daily maintenance and fixing up the house. My handling the multiple tasks of home life allows my wife flexibility in her work schedule. When working in a team environment at school or on the job, the ability to multitask can be an incredible skill for the group. This allows me to perform multiple tasks for the team I am on. It also gives the leader of the group the flexibility to delegate more to team members. Focus and dedication are other strengths that I possess. The ability to persevere and maintain the course of an assignment or job is a key to success. Being a long term student, this characteristic has enabled me to keep pushing toward the goal of a bachelor’s degree. There have been many times when I’ve wanted to give because the task seemed too hard but I pushed on. I have learned through experience how to bounce back from adversity. You never know what life is going to bring you and this trait can be invaluable. Being in the technical field, the ability to reeducate oneself and adapt is vital. The focus and dedication needed to stay on top of technology is crucial. These characteristics have also assisted me in balancing my home, work and school life. Being able to prioritize and put my family life first has helped me to persevere. My wife tells me and I tend to agree, that one of my greatest weaknesses is impatience. A lot of this is fueled by the good characteristics of  enthusiasm and hyperactivity, but nonetheless is a weakness. This impatience has led me to quit and start school several times. In my work and school life, impatience affects my ability as a team member. I have a very short fuse and do not often work well members who need extra help. This leads to another weakness; intolerance. I consider myself a compassionate person, but where work is related I am not very accepting of others weaknesses. My inability to remember when I was at that point hinders my ability to tutor or mentor a struggling co-worker or classmate. My impatience and intolerance at home is largely addressed towards myself. It has driven me to begin multiple projects around the house only to force myself into pure frustration when I can not finish them all as quickly as I would have liked due to other work and school obligations . I have similar problems at work and school. I tend to take on too many projects and spread myself too thin. I tend to be a person who is very self-critical and therefore I am very critical of my wife, co-workers and classmates. I sometimes have unreasonable expectations of myself and others. This weakness also makes it difficult to work in a team environment without conflict. Recognizing my strengths and becoming aware of my weaknesses is my first step towards self-improvement. The ability to ask for and receive feedback on these defects of character will be a very big asset in improving my personality as a whole. A lot of the impatience and intolerance I express towards others is usually an outward expression of how I feel towards myself. Through my faith and the practice of patience and tolerance towards others will lead me to my ultimate goal of having a servant’s heart. This ability to be unselfish at home, work, school, or wherever life may take me will enable me to achieve far more things than worldly success. Slowing down the number of projects at home will enable me to become less stressed and more focused on the tasks I need to complete. Using my ability to multitask does not mean I have to burn the candle at both ends. With the help, support, and feedback of those I am around, I will be able to improve myself and therefore improve my surr oundings.